Fulfil Inner Potential


The world’s 1st logo to vest its powerful influence in public hands.
An online collaborative art project turns the logo social. Positive voices inspire & influence brand direction.

Flux® is a UK based company that manufactures products for EU distribution, designed to inspire and equipt consumers to lead healthier lives. Adopting a unique approach to branding that encompasses social platforms and encourages everybody to fulfil their inner potential.

Flux® website uses webGL 3D features, which are fully available on desktop only.
However, it has been developed a light version for tablet and mobile, that retains the features of adding and discovering user pixels.
2017 | client: FLUX®
The Flux® vision started 7 years ago. A vision to shake up the well established soft-drinks industry. In this time, we identified that a powerful branding solution was paramount to ensure that we are able to pierce the market with as much momentum as possible. Many brainstorms later, we decided that we could bring our logo to life online by creating a platform that encourages users to become an integral part of our logo. By uploading personal stories/ experiences that can inspire others to think differently, we could create a platform that underpins our corporate tag of Fulfil Inner Potential and establish a social media presence that puts us directly in touch with our main brand ambassadors - the consumers that get what we stand for.

Choosing a design agency who had both the technical ability to realise this concept and creative flair to make it extraordinary was a tough task, which took many months of searching. From the first point of contact with the Filippo Vezzali | Digital Creative Agency, it was clear they were our preferred bidder.

Filippo and his team took our vision and with their creative skills, pushed the boundaries of website possibilities.
Considering the complexity of this project, we were enormously impressed with FV ability to interpret our briefs at every stage of the process. Often suggesting routes that exceeded our expectations. I put this in part to the quality and reliability of communication, which was beyond impressive.

We are really over the moon with the end result as the website stuns every visitor and cements our brand into the heads of consumers for all the right reasons. I have full confidence in recommending their services to anybody and look forward to the products pages being released in 2017. FV will be our preferred bidder for further planned media commissions.

Luke Smith - Founding director of Bedmal Imhotep