LOMA Design System

Websites, Corporate & Graphics

This project mission, made in collaboration with Discovery Digital Team, is the creation of a solid Design System able to be the web design core for more than 20 TV channel website, in different counties.

LOMA Design System uses Atomic Design principles, according to which any object consists of many sub-objects.

Each TV Channel website Style Guide has the complete hierarchy: typography, icon set, brand colors, up to the full page layouts.

LOMA is already the basic structure for the following channels websites:
- Italy: NOVE, RealTime, DMAX, DiscoveryChannel
- Germany: TLC, DMAX, HGTV
- UK: HGTV, FoodNetwork

LOMA logotype design was part of the project too.
2020 | client: Discovery Networks International