Universal Music Italia is part of Universal Music Group, world’s leading discography Company.
A important redesign studio was carried out on Universal Music Italia official website.
An in-depth analysis of the last 2 years navigation flow, it has led to the decision to favour the most visited sections with the most important pages for the Company's business.
With this model It has designed a new menu with only four main items and the less used ones were moved to a secondary menu.
The new website provides a new UI, with a variety of solutions based on the device viewports avoiding unnecessary clicks and too longer scroll.
It has been used the great visual heritage of the Company: photo, cover and video are been inserted into a clean and non-invasive frame.
This is a strong revolution in User Experience.