WARNER BROS. DISCOVERY • SHOPPABLE TV

Shoppable TV is an innovative project by Warner Bros. Discovery EMEA, developed in collaboration with Amazon and AWS. This platform enables users to shop for products online directly while watching linear TV. With their TV remote, users can navigate to product categories or view the details of specific items.

The project has been tailored into thematic versions featuring Harry Potter and DC Comics products, as well as a special edition entirely focused on Black Friday deals.

In collaboration with the WBD development team, we designed the User Journey and User Experience (UX) and crafted the User Interface (UI) along with the animations.