This animation was created for the New York Human Oncology & Pathogenesis Program.
The mission was to create a video to explain the theory of a new experimental cure invented by Maurizio Scaltriti, Ph.D., to doctors and researchers. We were asked for a quick and technical video, given that it would address highly competent and qualified users, but at the same time the customer requested a product that didn't follow the classic canons of medical-scientific presentations.
We created this video by giving an animated form to theoretical concepts, with the goal of telling a story rather than merely presenting a project.
2014 | client: Memorial Sloan Kettering Cancer Center