WARNER BROS. DISCOVERY • OTT WEBSITES

The mission of the project is to develop a robust and scalable Design System, designed as the foundational structure for a growing number of vertical websites by Warner Bros. Discovery across Europe, dedicated to web-based video-on-demand content delivery.

LOMA Design System is built on the principles of Atomic Design, which breaks down each macro-component into smaller, reusable elements. This approach enables the rapid creation of OTT platforms with exceptional User Experience (UX).

The Style Guide for each channel website is derived from a “white label” Design System and encompasses all core UI elements: typography, icon sets, brand colors, and full-page layouts.

Currently, LOMA serves as the platform for the following channel websites:

- Italy: NOVE, RealTime, DMAX, Discovery Channel, Giallo, MotorTrend, Warner TV, WBD Corporate

- Germany: TLC, DMAX, HGTV, Animal Planet, Tele 5

- Benelux: WBD Corporate

- Spain: DMAX, Discovery Channel

- Portugal: Discovery Channel

The LOMA logo was also specifically designed as part of this project.