WARNER BROS. DISCOVERY • LOMA
Design System for addressable OTT websites
corporate & graphics
Warner Bros. Discovery
The project's mission is to create a robust Design System that serves as a basic structure for an increasing number of vertical websites of Warner Bros. Discovery across Europe, dedicated to the web-based consumption of on-demand video content.
The LOMA Design System is based on the principles of Atomic Design, in which each macro-object is composed of multiple sub-objects, and is designed to easily create OTT instances with an extraordinary User Experience.
The Style Guide of each individual website channel is derived from the "white label" Design System and includes the complete UI structure: from typography, icon sets, and brand colors to complete page layouts.
LOMA is already live for the following channels websites:
- Italy: NOVE, RealTime, DMAX, Discovery Channel, Giallo, MotorTrend, Warner TV
- Germany: TLC, DMAX, HGTV, Animal Planet
- Spain: DMAX, Discovery Channel
- Portugal: Discovery Channel
- UK: HGTV
The LOMA logo was specifically designed during the project.